Livia Frescobaldi is Florentine by birth and by choice. She grew up in Florence in the Oltrarno district of Santo Spirito. She discovered her passion for the decorative arts in Paris, and since returning to Florence, has carried out evaluations of the artistic heritage in some the most beautiful Italian residences, as well as founding the Associazione Amici di Doccia for the study, protection and promotion of the Manifattura Ginori. She is a curator of exhibitions and has co-authored books dedicated to Ginori ceramics, including Gio Ponti. La collezione del Museo Richard-Ginori della Manifattura di Doccia (Imola, 2015) and Il Risorgimento della maiolica italiana: Ginori e Cantagalli (Florence, 2011).