Sport as participation, involvement, community and civic engagement. It is the ideology that identifies the ancient bond that unites the Pirelli world and sports culture, told in the volume The Sports Workshops. Team work, research, technology, passion and social values, published by Marsilio Arte. The relationship between sport and the company is in fact almost contemporary to the birth of the latter, back in 1872. The Pirelli Foundation dedicates the publication to all the aspects surrounding the fundamental moment of the sport competition. The research laboratories, the technologies, the preparation of athletes and the work sites thus become the protagonists of this volume, accompanied by photographs and documents from the Pirelli Historical Archives and embellished with unpublished plates made by illustrator Lorenzo Mattotti. A real journey behind the scenes of competitions, in which ideas and testimonies of sports institutions, protagonists of the economy and sport, writers and journalists find voice in a choral tale that Marco Tronchetti Provera, President of the Pirelli Foundation, defines «a stimulus to continue to grow the business culture and sports culture as pillars of the community spirit».
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